Milestones

A walk down memory lane… 

1989 – Medicoms 
The roots of MEdRC lie in Medicoms – a small centre visualized by Dr. Neeraj Raj, a young medical graduate as a place that could make audio-visual aids for teaching doctors at significantly lower costs than what was commercially available at that time. Combining his skill in fine arts with knowledge of medicine, Dr. Neeraj started doing medical paintings that he photographed into colour slides. As a computer geek he wrote small graphics programs in BASIC on his Commodore 64 home computer – which led to his adopting computer graphics very early as tools to develop medical graphics. With time passing, the one room operation at his home started to cater to over 700 teaching doctors necessitating him to expand and create MEdRC. 

1993 – MEdRC 
MEdRC (acronym for Medical Education Research Centre) was founded as a centre that could provide the healthcare industry (doctors, medical schools, hospitals, pharmaceuticals) with value added services in the development of audio-visual teaching/learning material. 

MEdRC started using sophisticated computer graphics and developed skills in using the then emerging multimedia technologies for making medical teaching material. MEdRC owned state-of-the-art Laser graphics film recorders used to image high quality 35mm slides – and soon, MEdRC was developing high quality multimedia for allied medical industry such as the pharmaceutical industry for their advertising and marketing needs. Eventually, MEdRC found itself catering to the graphic needs of several advertising agencies for clients other than those related to medicine. 

1996 – Dr. Neeraj's Multimedia Studios (DNMS) 
To avoid de-focus and still be able to do other multimedia businesses, Dr. Neeraj incorporated DNMS as a private limited company that focused on corporate multimedia and touch-screen kiosks – propelling Dr. Neeraj to be recognized as a pioneering expert in the field of Multimedia.

MEdRC became a division under DNMS catering to the teaching needs of medical teachers. MEdRC had developed a model whereby it could offer high quality services to medical teachers at cost price, subsidizing costs through its non-medical operations – in return MEdRC sought consent in being able to use their material for making generic medical education media in the future.

1999 – Sriven 
DNMS strategically merged its business with an I.T. company called Sriven Infotech Limited in 1999 with an intent to grow internationally combining DNMS’s multimedia expertise with Sriven’s software development expertise and the combined entity become Sriven Multi-Tech Limited (SML). At Sriven, Dr. Neeraj established world class Animation Studios and Software Development Centres, and Touch Screen Kiosks developed by the company were installed all over India.

As the dotcom revolution took over the world, MEdRC, which was till then a division under DNMS, was registered as a limited company on October 04, 2000 and named Sriven MEdRC Limited with an aim to develop it as a dotcom company that provided medical education content. 

2000 – MEdRC EduTech Limited 
Post the worldwide bursting of the dotcom bubble, Dr. Neeraj acquired all interests in the company and it changed its name from Sriven MEdRC Ltd. to MEdRC EduTech Ltd. to reflect the change in management and renewed focus on educational technologies and e-Learning.

Over the years, MEdRC has built up a strong reputation in having made over 200,000 slides, thousands of successful presentations, hundreds of posters and dozens of CD's and videos for over 5000 doctors in India. 

Leveraging on the immense goodwill, library assets, unique processes and concepts to revolutionize the field of medical communication, MEdRC has drawn growth plans to consolidate its strengths, replicate its success and use the Internet to both increase its customer base and as a delivery medium for its products. 


2002 – MEdRC Dreamz 
MEdRC invested to develop an e-Learning platform called SmarTeach and populated it with 300 hours of content produced by MEdRC EduTech and developed by Dr. Murali, a medical teacher who offered coaching for MBBS students preparing for the PG Entrance Exams.

The programme was launched at owned and franchised centres across 25 cities and towns across India in an offline delivery format, where students could come and see projected video lessons scheduled to a time table and take weekly test programs with results sent back after computerized analysis at MEdRC. 

The programme was very successful having catered to over 8000 students and acted as a commercially viable pilot that gave MEdRC itself a tremendous learning experience and gave clear directions for its mega Virtual Medical Education Network project.

2003 – OUMA e-Libraries 
The Osmania University Medical Alumni of USA contracted MEdRC to establish and run 3 electronic libraries, one each at Osmania and Gandhi Medical Colleges and one at Kakatiya Medical College at Warangal – and providing Internet access to medical students. MEdRC has successfully been running these for over 3 years – an experience that will go a long way in its Virtual Healthcare Education (VHE) Network vision.

2005 – MEdRC EduTech – VHE Plan 
Pragati Art Printers, one of the most reputed printers of India and winners of the Asian Printer of the Year Awards for several years in a row partnered with MEdRC to invest into the larger vision of establishing a Virtual Medical Education Network, Immortalizing Great Teachers and imparting high quality medical education to every medical student through e-Learning. MEdRC moved to a new address and has established a state-of-the-art infrastructure.  

MEdRC’s expansion plans helped to attract several luminaries from the medical fraternity and business world to join MEdRC to enable it to realize its vision to significantly enhance the quality and reach of knowledge through innovative use of new media and converging technologies.